The Case For More, Not Fewer, Awards For Creativity In Advertising

The latest edition of the Cannes Lions International Festival of Creativity took place at the end of June. Formerly known as an ‘International Advertising Festival,’ the annual event’s official name was changed in 2011 to reflect the rapidly changing fields of brand marketing and creative communications and to embrace the innovation increasingly emerging from adjacent industries based in technology and client and customer service. This year, more than 13,000 delegates gathered for a week by the seaside in Cannes to learn, be inspired, network, conduct business, and to recognize outstanding creative work from the past year.