The Outsourced Executive: A Growing Leadership Staffing Solution

I was recently talking with a former Fortune 100 Chief Marketing Officer about his new activities. He indicated that he was working with a few different firms as their “outsourced,” “part-time,” or “fractional” CMO. This was the first I had heard of such a relationship but as we spoke it made more sense. Many of these firms were start-up tech firms that wanted seasoned CMOs but couldn’t afford them. A part-time solution worked for both parties. To better understand this growing trend, I turned to Kent Huffman, a fractional CMO at Chief Outsiders, who has perspective as an expert in the space as well as some first-hand knowledge as to why outsourced CMOs are becoming more common.