Former CEO Turned CMO Shares Tips For Marketing Success In Tech Industry

What insight do C-level leaders have on the challenges of being a contemporary CMO? And what advice can they provide to aspiring CMOs? As part of my ?CMO Insight Series,? I posed these questions to Jim Melvin, CMO at SevOne, an infrastructure performance monitoring company. As the former CEO of AppNeta and Mazu Networks, he has unique perspective from both the CMO and CEO vantage points.