Influencer Marketing Done Well Converts Paid Media to Earned Media

There’s a lot of talk as well as a lot of confusion today as to what influence marketing really is. I don’t blame those experiencing confusion. I know where this comes from. The world of influencer marketing can be a little tricky to navigate. A celebrity endorsing a brand and a popular “YouTuber” or blogger spreading awareness about a product or service they’ve used may look like the same thing—brand promotion. So-called influence scoring meters like Klout, Kred, PeerIndex, and Traackr claim to measure an individual’s influence online. However, with their flawed ranking methods, they don’t give you the real picture.