Every Startup's Go-To-Market Strategy Has To Answer The $100 Million Question

Whenever I talk to companies about their go-to-market strategy, no matter how big they are, I find myself going back to the same question. I call it the $100-million-question. Here it is: When you eventually become a $100 million dollar company, what will your customer base look like? Will it be: 1 customer paying you $100 million dollars a year 10 customers paying you $10 million a year 100 customers paying you $1 million a year 1,000 customers paying you $100,000 a year 10,000 customers paying you $10,000 a year 100,000 customers paying you $1000 a year 1,000,000 customers paying you $100 a year 10,000,000 customers paying you $10 a year 100,000,000 customers paying you $1 a year