Leaders Do 3 Things Every Day To Strengthen Their Personal Brand

Personal Branding is a leadership requirement, not a self-promotion campaign. Successful leaders know this and they make it a point to focus on advancing themselves by serving others. According to my organization?s research, less than 15% of leaders have defined their personal brand and only 5% are living it every day. A lot of leaders talk about personal branding, but few hold themselves accountable to take action. This explains why leaders have difficulty reinventing themselves; only 32% of leaders define themselves as being change agents ? at a time when every leader must be a change agent or face extinction.