Would Your Brand Win A Debate?

Every day your brand is on the podium in front of a lot of people who don?t know it, don?t care about it, are already pre-disposed to their favorite brand, or are too busy to understand the attributes that make your brand unique. Our over-connected selves are immune to most brand messaging unless it has a Kardashian in it or is part of a sophomoric Carl?s Jr. spot. That being said, what can you do to make sure that your brand breaks through the clutter?