Google's New Universal Apps Campaign For AdWords And What It Means For Marketers

Anything to make AdWords easier and more automated is a huge win for marketers and advertisers, but up until now there hasn’t been anything that dealt with apps. According to an eMarketer study, mobile app installs are expected to increase from $1.47 billion in 2014 to $3 billion this year alone. That means that 10.4% of total mobile ad spending will be coming from apps.