Brands Hunt For Superfans At New York Comic Con

If you were at New York Comic Con last weekend, you may have noticed a few unusual booths among the assortment of publishers, game developers, collectibles dealers and artists who usually exhibit at fan conventions. Maybe it was the Chevy vehicles parked in the show floor and lobby. Perhaps it was the GEICO trailer or the AT&T “fortress of rechargeitude” and lounge area.