Why Transparency Should Matter to Food and Beverage Companies

Food and beverage product recalls, withdrawals and safety alerts, oh my! Another day, another food or beverage product recall. Niagara Bottling recently recalled 14 bottled water brands after one of its spring water sources was contaminated with E. coli. The company said that the “spring source did not notify us in a timely manner…” Food and beverage product recalls and transparency issues, apparently, are very much a real thing: A review of the U.S. Food and Drug Administration’s safety site shows that since the beginning of 2015, product recalls, withdrawals and safety alerts are almost a daily occurrence in America. Have consumers become desensitized to the raw frequency of these announcements? How can companies earn consumers’ trust?