Marketing: 3 Reasons To Tell A Story, Not Sell Technology

In these fast paced times Marketing's role has become much more complex amid the cacophony of noise from social networks, new media, the proliferation of mobile devices, changing TV viewer habits. To manage this, organizations must turn their attention to storytelling. 97% of CMOs think marketing must do things it hasn’t done ever before to be successful and that two-thirds find it very difficult to keep up with the changes. No longer do marketers have a limited number of channels or devices to target. They constantly need new skills, to manage the proliferation of smart devices and channels through which people communicate (mobile apps and web, social networking, etc).