Dave Longaberger: The Entrepreneurial Horse

Dave was the fifth of twelve children during the Great Depression. His father worked at a sawmill and was a part-time basket weaver. Dave had some problems: He was a stutterer, he had epilepsy, plus a learning disorder, all of which prevented him from graduating high school until he was 21. How do you like Dave's chances in life so far? But Dave was a good employee: first a Fuller Brush salesman and next a route man for two bakeries. Then, with all of his personal challenges, he purchased and successfully ran a restaurant and a grocery store. Remember his father's part-time basket weaving? Well, Dave started selling baskets: first from his father's hands, and later from Dave's factory. Oh, that's right. You didn't know Dave had a basket factory. Well, this was the basket factory Dave sold his two very successful businesses to buy. Turns out Dave had serious entrepreneurial sap rising in his bark. Dave's friends, family, and bankers were incredulous. Why leave a successful and sure thing to make baskets? By the way, they knew Dave didn't know anything about how to make baskets himself. Would you have invested in Dave? Turns out Dave also had vision. He envisioned a world that would need baskets-lots of baskets. And Dave Longaberger wanted to fill that need.