Revulsion To Used Goods Tests Asia's Uber-style Sharing Economy

When Kanika Tekriwal started her private jet sharing service two years ago in India, aircraft owners weren't going for it. They didn't like the idea of letting other people use a prized possession even when it was idle and could make money if flown by strangers. They were billionaires and didn't need extra money anyway, recalls Tekriwal, now CEO. Then four adventurous airplane owners finally tried it and a lot more quickly followed. Tekriwal's JetSetGo service now has access to 90 planes and one is always in the air somewhere.