In Move To MullenLowe, Geoff Cottrill Demonstrates The Value An Ex-CMO Can Bring To An Agency

Few CMOs are known for being as bold, imaginative, effective and personally invested in the brand they represent as Geoff Cottrill. During his eight-year tenure, the former chief marketer of Converse had made a name for himself in overseeing the development of Rubber Tracks, a studio where unsigned artists could use recording equipment and practice their craft. It was hailed as a unique manifestation of brand engagement, one more innovative method by which the company had put itself at the center of music in an effort to strengthen a relationship with those who had adopted it.