From Product-Centricity To Consumer-Centricity: A Shift At One Of The World's Largest Tech Companies

Almost all companies talk about how they are ?consumer-centric.? And yet, academic research shows tremendous variance in the degree to which companies are actually centered on understanding consumers and designing products and services around their needs. Lenovo recently underwent a significant cultural change designed to shift from a company focused on product first to one focused on the consumer first. To learn more about the impetus and challenges of such a significant change, I talked with David Roman, the CMO of Lenovo. What follows are his insights.