3 Ways To Build A Strong CEO-CMO Relationship

A CEO and CMO working together can be one of the most powerful forces for positive change and growth in an organization today. Just listen to the CMO of Philips Healthcare talk to McKinsey about what he and the Philips CEO accomplished together, or read about how the CEO and CMO of Caesars collaborated closely in the charge to drive the entertainment company forward. It’s clear that we’ve come a long way from the days of excruciatingly short CMO tenures and low CEO confidence in marketers.