Inside Forbes: Our Ad Block Test Stirs Up Emotions, Then Brings Learnings and New Data

I can still remember the angst at Newsweek in the mid-80s as slumping ad pages ate away at the size of each issue. The business side grumbled about lackluster covers. Editors, myself included, ridiculed sales guys (we could call them that back then) for their martini lunches with soft-shell crabs.