The Five Marketing Trends CMOs Can No Longer Ignore In 2016

Many have been discussed for a while, talked about in general terms as real changes on the horizon for marketers. But these “hot trends” are no longer mere expectations—they’re here now, some experts contend, and will only solidify as practice in 2016. So what are the hottest marketing trends right now, the ones that will only get hotter in 2016? The ones CMOs had better pay attention to, lest they forfeit competitive advantage?