Why Small Business Saturday Is Massive Millennial Business

Millennial are shopping in droves, are you capitalizing? Small businesses everywhere are focused on Saturday's Small Business Saturday. Started by American Express in 2010, it's a day to support “the little guys.” This shopping event occurs the weekend after Thanksgiving, with a spending estimate of $15 billion. The motto – “Shop Local” or “Shop Small” – expresses two sentiments that are getting Millennials moving.