Why Small Business Saturday Is The Most Important Day To Shop This Holiday Season

The Saturday following Thanksgiving plays hide and seek between Black Friday and Cyber Monday, but easily stands on it's own as one of the most important shopping days of the year. Founded six years ago in response to small business owners' most pressing need - getting more customers during the busy holiday shopping season - Small Business Saturday has quickly earned its' stripes among holiday traditions. Last year alone, 88 million consumers shopped small on Small Business Saturday - which was up 14.9 percent from 2013. Additionally, consumers spent $14.3 billion at local and independent businesses on Small Business Saturday in 2014, and this year the hype and buzz surrounding the day seems to have only increased.