This Just In The Whole World Is Into Content Marketing

I know, I know. Shocking title, right? I mean, who knew? Somebody get me Joe Pulizi on the phone, stat. He's never gonna believe this. Ok, enough levity. You can get a sense of just a touch of sarcasm in my tone I presume. Well put it this way, if you didn't pick up on my sarcasm and thought my title was sincere, and you're in marketing, you may want to consider a career change. But let's play it straight for those uneducated or who've been living under many rocks (one is not enough) over the past X number of years. Content marketing is one of the biggest growth industries on the Internet, and it's no surprise that as an industry grows, a lot of people are doing content wrong. Because of this, there's a lot brands can do right now to step up their content marketing game and make sure they’re successful.