Wednesday, September 30, 2015
These Millennial Brothers Turned A Passion For Bold Socks Into A Million-Dollar, Two-Man Business
Many men can't find a way to show their personal style at work, thanks to stuffy office dress codes. Boris Vaisman, 28, and his brother Albert, 22, aim to change that at Soxy. Their two-person, Toronto-based business is on track to bring in seven-figure revenue this year by delivering five pairs of cheerful-patterned socks --think bright yellow with big red polka dots or hot pink with little blue mustache icons -- to customers' mailboxes each month for $45. “Socks bring a lot of joy and confidence to men,” says Boris.
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