Digital Transformation: Sometimes | Maybe | Absolutely

Everyone wants to transform their businesses, and everyone who’s alive knows that transformation now depends on digital technology. Everywhere I go I hear about “amazing,” “fabulous,” “terrific” and “incredible” transformation projects underway, projects that will “disrupt” and “revolutionize” companies. When I ask transformation teams about specific projects, however, I often get blank stares. Sometimes it feels like transformation projects are ordered (like burgers) by outsiders, like financial analysts who cover public company stocks, and not insiders who are often threatened by change.