The New World Of Healthcare Marketing: A Framework For Adaptation

Few would argue that the US healthcare industry is currently undergoing a seismic shift. Just one of the changes facing healthcare is based on consumer behavior shifts as more employees find healthcare independent of their employers. As consumers take a more active role in their healthcare decisions, marketers must listen and adapt in order to remain relevant. To frame this shift and identify some of the key takeaways for healthcare marketers, we turned to Brent Walker of c2b Solutions, a company that consults with healthcare organizations on marketing and sales strategy solutions with a focus on generating deep consumer insights.