If Your Website Were An Employee Would You Fire It?

In today’s marketplace, even long-established businesses need to have a website in order to be competitive. As with any marketing materials your company produces, the quality of your business is judged by the presentation of your work. In his book If Your Website Was An Employee Would You Fire It?, Marketing Guru Alan Berg encourages business owners to think of their website as more than another piece of collateral. “Your website is arguably the center of your marketing and sales universe these days, and therefore your most important ‘employee,’” he notes. “If you were to give it an employee evaluation, how would it do? Would you give it a raise, retrain it, or show it the door? For most of us retraining would be the right answer. If it’s not doing a great job it could be our own fault for not giving it the information it needs.”