How Harry's Is Taking On The Big Boys Of Shaving

The hassle of buying expensive razor blades, kept under lock and key at a pharmacy, led Andy Katz-Mayfield to rethink how grooming products could be sold. With co-CEO and Warby Parker co-founder, Jeffrey Raider, Katz-Mayfield, 33, launched Harry’s in 2013, a company offering in-house designed shave gear at lower prices than its much larger competitors . Harry’s sells direct to consumers and has already booked 1 million customers. The company, which has so far raised almost $290 million in growth capital and debt, is one of a couple of new industry players providing an option beyond that offered by established giants like Schick and Gillette.