Balancing The New-Age Sales And Marketing Relationship

Marketing technology is growing at a rapid rate. And that growth is causing it to infringe on the areas of the funnel that used to be the domain of the sales team. For instance, a remarketing campaign can continue to market to a potential customer even after the sales person has initiated contact. Similarly, marketing automation is also a technology that continues to touch the client, through email campaigns, even after the sales team has laid claim to them.