Turning SnapChat Analytics Into Triumph: An Interview With Nick Cicero Of Delmondo

In a world where audience favor constantly changes, Nick Cicero makes sure that his company keeps pace. Cicero, CEO of Delmondo, a multi-platform creator network and technology company, saw that marketers were struggling to find meaningful data inside of newer platforms like SnapChat. “Without formal analytics,” Cicero says, “a complicated platform like SnapChat can be hard for marketers to dive right into.” This is made especially true as native brand analytics do not yet exist.