Approaching Unicorn Status, Mixpanel Out To Revolutionize Web And Mobile Analytics

The story reads like an episode of the HBO television series Silicon Valley. Fearless (or naïve?) twenty-something entrepreneurs drop out of college to start a business developing web and mobile analytics against entrenched players like Google (much like Pied Piper nemesis Hooli). Fail, then succeed, and then go on to approach billion-dollar valuation status.