The Top 3 Startup Lessons I've Learned The Hard Way

I have a confession to make. I’m a business book addict. It's an unhealthy relationship that drains my bank account and generally leaves me with few, if any, useful insights. Yet for some reason, I can't seem to pass through the coffee-stained aisle of my local book mega-store without picking up a few of the new releases. I've even taken to strategically removing them from my bookshelf, so houseguests don’t’ mistake me for a cliché-spouting, new-age, faux business 2.0 guru.