Meet The Millennial Power Women Behind Negative Underwear

Millennial co-founders Marissa Vosper and Lauren Schwab market their lingerie brand Negative Underwear as the anti-Victoria's Secret, aiming to make lingerie with a woman in mind, instead of a woman in the eyes of a man. The University of Pennsylvania alumnae are standing out in the undergarment industry, offering women high-quality, comfortable and stylish lingerie through a direct-to-consumer business model. Negative Underwear retails bottoms from $28 to $45, and bras from $55 to $75, and they just launched their first in-store retail collaboration with Steven Alan.