Mobile Ads vs. Mobile Apps: Which One Is More Important?

When you’re trying to build up a rich store of customer data, mobile is one of the most powerful resources you have at your disposal. Just ask Starbucks, which referred to mobile and digital as “the big prize” in the context of where to focus executive leadership. The company last year announced it was shuffling management roles in an effort specifically to free CEO Howard Schultz to focus on digital integration as a top initiative.