Will Cloud Computing Lead To Too Much Homogenization?

When I drive my car, and it's time to stop at a gas station for a fill up, location and price are everything. Either there is a gas station on the way to where I'm going (in which price isn't as great of a consideration), or I go to a combo convenience store/station near my house that apparently uses lower-than-average gas prices as a loss leader to get people into the store.