Why Google's Recent Alphabet Announcement Is Pure Genius

By now you have surely heard that Google has formed a parent company called Alphabet that will act as the mothership for all of the various ventures that Google is involved in including Calico (their longevity program), Google (search, advertising, etc), Google X (their labs division), and others. There have been many great article already written about what this means and why the company is doing it. Reasons have ranged from tax benefits and budget planning to legal reasons and innovation priorities.