Why Driving Growth Requires a Marketing Evangelist: Insight From A Tech Marketing Leader

Most marketing articles today focus on tactics (e.g., social media, Big Data, attribution modeling, etc.), all of which are very important. However, to better understand what it is like to sit in, and prepare for, a C-level marketing job, I?m interviewing top marketers across a variety of firm types and sizes as part of my ?CMO Insight Series?. I recently interviewed Ajit Sivadasan, the head of Global e-Commerce, Sales, Marketing, and Technology for Lenovo. His insight into the job of a leading marketer in the dynamic and fast-paced nature of global consumer electronics follows.