Losing Customers Over Poor Service? Lessons From TD Bank & Big Ass Fans On Overcoming Indifference

Studies have shown that 68% of customers leave a business relationship because of a perceived attitude of indifference on the part of the company. Perception is everything. Perhaps employees aren't actually indifferent?it's perceived that they don't care. Lack of warmth in business could be killing your bottom line. This post looks at how TD Bank and Big Ass Fans demonstrate they care via communication and follow-up.