"Hire People Passionate About Africa And Their Careers": Advice For Starting A Business In Africa

“Hire people passionate about Africa and passionate about their careers,” says Mitchell Prather, Managing Director of Djembe Communications. Prather has decades of experience working all over the globe, and an expertise in reputation management, brand building, and corporate communications. He oversees all four of Djembe’s African offices in Mozambique, Angola, Nigeria and Ghana. Djembe is one of a growing number of PR and communications firms widening their reach into Africa, fuelled by several positive economic factors, including a fast-growing community of foreign and domestic entrepreneurs.