Dun & Bradstreet's CMO On Leading Change In A Dynamic Environment

To get a glimpse into the life of today?s marketers, I?m talking with a variety of CMOs as part of my CMO Insight Series. Interviews include CMOs from large firms (i.e., Jeff Jones from Target), start-up firms (i.e., Brent Walker from C2B Solutions, a healthcare services firm) and different industries (Ken Thewes from Regal Cinemas, Jim McGinnish from Intuit, and Steve Cook from Samsung) . This article focuses on a business-to-business (B2B) perspective with insight from Dun and Bradstreet?s CMO Rishi Dave, the former head of digital marketing for Dell?s B2B enterprise business.