Customer Lifetime Value -- The Only Metric That Matters

It’s that time of year again — when football fans are gearing up to kick off their season. Sports fans can sometimes be the most visible in terms of loyalty — everything from buying season tickets to wearing face paint to analyzing the play-by-play of every single game from their home television. While you can never calculate someone’s Customer Lifetime Value simply by looking at them, in sports it’s certainly more obvious who is die-hard and who isn’t — and maybe even a few shades in between.