Chipotle Up, Whole Foods Down: The Business of Trust

Recent quarterly reports have sent shock waves through the annals of food business prognosticators. Chipotle Mexican Grill had taken a serious dip after they seemed to be failing to continue their fast casual juggernaut. But then they proved that folks will wait for good ingredients and trust, if they're told what’s what. And when the carnitas are reintroduced, once supply of ingredients they’re committed to is back up, the price will be higher! Trust, acceptance, sale, profits!